AMSTERDAM INN & SUITES
PRIVACY POLICY

This website (the "Website") is owned, operated and provided by Amsterdam Inn & Suites Sussex, its subsidiaries, affiliates, related companies and trade names (collectively, "Amsterdam", "we", "us" or "our"). Amsterdam is committed to protecting the personal information of its customers ("Customers" or "you") in its custody and control. This privacy policy (the "Policy") describes how and why we collect, use and disclose personal information. We only collect, use and disclose personal information in accordance with the provisions of this Policy and applicable law, including the Personal Information Protection and Electronic Documents Act and various anti-spam laws in effect in Canada. This Policy does not apply to personal information relating to our employees, which is addressed by our internal human resources policies.

"Personal information" means any information about an identifiable individual, including, but not limited to, your name, home address, personal email address, telephone number, credit card, debit card or other financial information, but not including your business contact information. It may also include customer habits and preferences, and website usage information when you provide us with that information or we record it in the course of our transactions with you.

By submitting personal information to us through the Website, you consent to the collection, use and disclosure of personal information in the manner described in this Policy and to the extent permitted or required by law. Please read this Policy carefully before using the Website. If you do not agree with the provisions of this Policy, please do not use the Website.

From time to time, we may be required to update this Policy, in which case we will do our best to notify you of the change, but we are not obligated to do so. By continuing to use the Website, you agree to the updated provisions of this Policy.

Our website may contain links to third-party websites. These links are provided for your convenience and do not constitute an endorsement, recommendation or approval of such other websites. We are not responsible for the privacy practices or the content of such other websites. This policy does not cover and does not apply to the collection, use or disclosure of information by third parties.

What personal information do we collect?

We collect personal information voluntarily provided by you, for example when you:

  • make a reservation with us;
  • stay at our hotel;
  • you sign up for our customer loyalty program, Amsterdam Inn Rewards;
  • respond to a customer feedback survey;
  • interact with us via email or on our social media pages;
  • you subscribe to our newsletter; or
  • visit our website.

We may collect personal information directly from you through our online booking platforms, by email or on our social media pages, by telephone, in writing or in person, or from your travel agent. The personal information we collect from you may include, but is not limited to, your name, date of birth, gender, home address, email address, telephone number, age, credit or debit card information, nationality, passport, visa or other government-issued identification data, and your publicly available social media profile information.

We also use various technologies such as cookies, web pixels and tracking pixels, which store small pieces of data on your device and allow us to collect certain anonymous usage information when you interact with us through our website, email, social media pages or our online advertisements ("usage information"). Usage information may include, but is not limited to, web browser information, operating system information, Internet service provider (ISP), Internet protocol (IP) addresses or other device identifiers, your location, the date and time you visited a particular website, or your shopping habits and preferences. We use third-party tools such as Google Analytics, Google Ads, Facebook, Sojern and Hubspot to collect usage information. Amsterdam is not responsible for the security and privacy practices of these third-party tools. For more information about these products and their security and privacy practices, please visit the following links:

Why do we collect your personal information?

We collect your personal information for the purposes set out below:

  • provide you with services and act effectively in the context of our business relationship with you;
  • personalize and improve your stay in our establishment;
  • verify your identity;
  • process billing and payment
  • improve and personalize the content of our website;
  • obtain feedback and quality assurance on our services;
  • contact you for marketing purposes;
  • process your inquiry or customer request
  • comply with legal or regulatory requirements; and
  • in other circumstances where we have obtained consent or where required or permitted by law.

Additionally, we may use Usage Information to help us measure the success of our website and to tailor the advertising you see on our website or other websites, based on your online behavior, search activity, demographic information, and/or general location. We use third parties, including Google Analytics, Google Ads, Facebook, Yelp, Sojern, and Hubspot, to measure how you interact with our website and social media accounts, and to personalize or tailor advertising to you. Amsterdam is not responsible for the privacy and security practices of these third parties. If you do not want us to collect your information for the purpose of serving you personalized advertising, you can opt out of certain browser data collection features, such as Google Analytics Advertising Features, through Ad Settings, Mobile App Ad Settings, or other available means.

We do not collect, use or disclose usage information, provide personalized experiences or monitor individuals reasonably identified as visiting the Website from the European Union.

When do we disclose your personal information?

Your personal information will not be used to place you on mailing lists, except with your specific prior consent. We do not sell our customer lists, trade or rent your personal information to third parties. We may share your information with our subsidiaries or affiliates, who will in turn be bound by this policy.

We may disclose your personal information to third parties but only in accordance with this policy and to the extent required or permitted by law, including in the following circumstances:

  • to our customer loyalty program, Amsterdam Inn Rewards, so that they can provide services to you. Your enrollment in the Amsterdam Inn Rewards loyalty program is optional, and by choosing to enroll, you consent to the collection and use of your personal information as set forth herein.
  • to our booking platforms, including Siteminder and Skytouch, and our other service providers and suppliers who perform business, professional or technical support functions, such as booking management, data processing or storage, payment processing, account collection, delivery or IT support. These service providers will be granted access to your information only for the purposes of performing their functions, but will not be permitted to use your information for any other purpose;
  • Aggregated information may be shared with third parties, analytics or advertising partners, marketing agencies or media partners so that they can measure how you interact with our website and social media accounts, and personalize or tailor advertising to you. However, this information will not contain any personal information that allows the identification of individual consumers;
  • to a travel agent who, in our reasonable judgment, is acting on your behalf;
  • to comply with a court order, subpoena, summons, warrant or other legal process;
  • to law enforcement' for the purposes of investigating fraud or other breach of law, including disclosure in the interest of public safety;
  • to our legal, financial and other professional advisors or in connection with the sale or reorganization of all or part of our business or operations;
  • if necessary, if we believe there has been a violation of this policy; and
  • otherwise, with your consent or as required or permitted by law.

In accordance with this policy, any disclosure of your personal information to third parties is made on a confidential basis only, and third parties are required by Amsterdam to comply with all relevant privacy and security laws. However, we are not responsible for any third party's failure to comply with such laws, rules and/or regulations, and are not liable for any associated harm or damage caused by a third party, including any harm or damage associated with the potential use or disclosure of your personal information.

Consent

For personal information collected from you other than through the Website and our social media pages (which you have consented to be collected by using these services, in accordance with this Policy), Amsterdam will ask you, at the time of collection, for your consent to collect, use and disclose the information in accordance with the provisions of this Policy. Your consent is not mandatory and may be withdrawn at any time. However, please note that the absence of consent or the withdrawal of consent may limit our ability to offer you certain products or services.

Consent may be obtained electronically (for example, on our website, through checkboxes on electronic forms or other disclaimers), orally (for example, over the telephone or in person) or in writing (for example, by signing a form or checking a box on a form).

You may withdraw consent to the collection, use and disclosure of your personal information at any time, acknowledging that we will need reasonable notice to comply with your request, and that this may be subject to any specific contractual obligations you may have towards us.

Consent is deemed not to be required in situations prescribed by law. These may include ongoing legal proceedings, emergencies that threaten life, health and/or safety, or when personal information is in the public domain.

We will use reasonable efforts to comply with the provisions of Canada's Anti-Spam Legislation, including, but not limited to, requiring express prior consent before sending you any commercial electronic messages. If you no longer wish to receive commercial emails or other messages from us, you may withdraw your consent by following the instructions in the last message, or by contacting us at marketing@amsterdaminss.com. We will respond to any such request as soon as possible.

Information relating to minors

We do not intentionally collect personal information or offer services, reservations or rooms to children under the age of 13.

We do not offer services, reservations or room reservations to persons under the age of 21 without the written consent of a parent or guardian and the prior approval of Amsterdam management.

Extent of information collected, security and retention

Amsterdam only collects information necessary for the purposes set out in this policy and will retain your personal information only for as long as necessary for those purposes.

We understand the importance of protecting your information and have therefore implemented confidentiality measures to protect your information from unauthorized access, disclosure, use or modification, including physical, organizational and technological safeguards. Examples of safeguards include regular scanning for malware, the use of encryption for credit or debit card information, and limiting access to relevant information to authorized employees only. Our employees responsible for the collection, use and disclosure of your personal information are made aware of the importance of maintaining the confidentiality of personal information.

With respect to the personal information you provide to us online through our website or social media accounts, you should understand that the transmission of information via the Internet is never completely secure. In all circumstances, you should understand that you provide us with your personal information voluntarily and at your own risk.

Correction and accuracy of your personal information

We will keep your personal information as accurate, complete and up-to-date as reasonably necessary for the purposes set out in this policy. We will take reasonable steps to update or correct your personal information when required or at your request. If you wish to correct your personal information, please contact us at the address provided in the "Inquiries" section below.

Access to your personal information

If you wish to review or verify your personal information or obtain information regarding the collection, use, disclosure and protection of your personal information, you must submit a written request to our Privacy Officer at the address listed under the heading "Requests for Information" below. If you send us such a request, we may ask you to provide sufficient information to verify your identity and minimize the risk of a breach of the information. We may charge an administrative fee to provide you with access to your personal information in accordance with your request. We strive to respond to requests for personal information within 30 days.

Requests for information

If you have any concerns regarding compliance with the provisions of this Policy, please contact us at:

Privacy Officer
Amsterdam Inn Sussex
143 Main Street, Sussex, NB E4E 1S8
1-800-468-2828
sussex.mgr@amsterdaminns.com